Browsing your feeds:
- Click any feed name on the left side
- Articles from that source appear on the right
- Scroll through headlines to find interesting content
- Click any headline to read the full article
Saving ideas to Content Laboratory:
When you find an article that sparks a post idea:
- Click the Save button on the right of the article
- Select which notebook to save it to
- Add your thoughts and ideas in the text box
Example: “Great point about AI limitations - could write about how this applies to marketing automation”
- Click Save Idea
The article link and your notes save to the selected Content Laboratory notebook.
Developing saved ideas into posts:
- Go to Content Laboratory
- Open the notebook where you saved the idea
- Click the saved idea
- Click Edit Idea
- Use Start a Post with all Content Laboratory tools (Thinking Cards, Content Coach, readability scores, hooks, etc.) to develop it into your own LinkedIn post
The workflow:
Browse Content Discovery → Find relevant article → Save to notebook with your angle → Develop into original post → Schedule or publish to LinkedIn
Organizing Content Discovery Feeds with Folders
If you add lots of RSS feeds, organize them into folders by topic or purpose:
Example folder structure:
- Industry News: Google/Bing news feeds for broad industry updates
- Deep Dives: Medium tags for thoughtful analysis
- Community Questions: Subreddit feeds for questions people ask
- Thought Leaders: Custom RSS feeds from specific creators
Folders keep Content Discovery manageable as your feed list grows.
Content Discovery Best Practices
- Start with 3-5 feeds, not 20: Too many feeds create overwhelm. Add a few highly relevant sources, see which you actually use, then expand.
- Review feeds weekly: Set a recurring time to browse Content Discovery - Monday mornings to plan the week’s content, for example.
- Save liberally: If an article sparks even a vague idea, save it. You can develop or discard later. Capturing ideas when you see them prevents “I saw something great but can’t remember where” frustration.
- Add your angle immediately: When saving ideas, write your perspective in the notes. “Could write about…” or “Disagree with this because…” or “This reminds me of…” captures your unique take while it’s fresh.
- Don’t just summarize articles: Use articles as jumping-off points for your own expertise. The LinkedIn post should be your thoughts, with the article as supporting evidence or a starting point, not just “here’s what this article said.”
- Credit sources: If you reference an article in your LinkedIn post, link to it or credit the author. Don’t pass off others’ ideas as your own.
Why Content Discovery Works
- Solves the blank screen problem: “What should I post about?” becomes “Which of these 15 fresh articles should I respond to?”
- Keeps you current: Fresh content arrives automatically. You’re always aware of trending topics and breaking news in your space.
- Surfaces questions to answer: Subreddit feeds show real questions people ask. Answering those questions makes useful, high-engagement LinkedIn content.
- Saves research time: Instead of manually checking 10 different websites, Content Discovery aggregates everything in one place.
- Provides credibility: Referencing recent articles, studies, or discussions makes your LinkedIn posts more authoritative and informed.
- Prevents repetitive content: When you see what others are writing about, you can either join the conversation or deliberately take a different angle.
Content Discovery doesn’t write posts for you - it ensures you never run out of things to write about. Combined with Content Laboratory’s development tools, you have both inspiration (Content Discovery) and execution (Content Laboratory) in one system.
