Audience Demographics shows who engages with your content - helping you understand whether you’re reaching the right people for your business goals.
For the date range selected at the top left of Lime Analytics, you’ll see:
Companies
The top companies where people who engage with your posts work, with percentage distribution. Reveals whether you’re attracting attention from target organizations or unexpected sectors.
Company Size
The most common size of companies (by employee count) where your engaged audience works, with percentage distribution. Shows whether you’re reaching startups, SMBs, freelancers, enterprises, or a mix.
Industries
The most common industries your engaged audience belongs to, with percentage distribution. Indicates whether your content resonates with your target sectors or attracts different industries than intended.
Job Titles
The most common job titles among people who engage with your posts, with percentage distribution. Shows whether you’re reaching decision-makers, practitioners, or other roles relevant to your offering.
Locations
The most common geographic locations of people who engage with your posts, with percentage distribution. Reveals whether your audience is local, national, international, or concentrated in unexpected regions.
Seniority
The seniority levels (entry-level, manager, director, VP, C-suite, etc.) of people who engage with your posts, with percentage distribution. Indicates whether you’re reaching the right level of decision-makers for your business.
Important Note: All demographic data comes directly from LinkedIn and reflects who engages with your posts on the platform. This data doesn’t reflect your Lime activity (commenting, tagging, check-ins). It shows who your published content attracts, not who you’re proactively engaging with through Lime’s relationship-building tools.
