What it is:
Pre-written hooks (opening lines) and engagement questions (closing prompts) you can copy and customize for your post.
Why Clips matter:
The hook (first 1-3 lines) determines whether people click “See more” to read your full post. Weak hooks mean unread posts, no matter how good the body content is.
Engagement questions at the end encourage comments, which signal to LinkedIn’s algorithm that the post is engaging, leading to more impressions.
Clips provide proven templates for both critical moments.
How to use Clips:
For hooks:
- Click Basic Hooks Collection 1 or 2
- Browse available hook templates
- Click the copy button on the right of any hook text
- Paste into your post (at the very beginning)
- Replace text in CAPITALS within square brackets [] with your specific content
*Example hook template:
“I used to think [COMMON BELIEF]. Then [EXPERIENCE] taught me [SURPRISING TRUTH].”
Your customized version:
“I used to think LinkedIn was just for job seekers. Then building my business taught me it’s the most powerful B2B sales channel available.”
For engagement questions:
- Click Engagement Questions Collection 1 or 2
- Browse available question templates
- Click the copy button on the right of any engagement question text
- Paste at the end of your post (after main content)
- Replace text in CAPITALS within square brackets [] with your specific content
Example question template:
“What’s your experience with [TOPIC]?”
Your customized version:
“What’s your experience with LinkedIn for B2B sales?”
Critical reminder: Always replace the bracketed placeholder text, or you’ll publish a post that says “[COMMON BELIEF]” and “[TOPIC]”, which looks a bit silly.
