Most people write a post, read it over once, think “yeah, this seems fine,” and hit publish.
Then they’re shocked when it doesn’t perform.
You need feedback BEFORE you publish, not after. That’s what Content Coach is for.
Let’s make a mediocre post great (again):
Step 1: Write your first draft
Open Content Laboratory → Start a Post. Write your idea out. Don’t edit yet, just get it down.
Step 2: Check readability
Look at your Flesch score at the bottom. If it’s below 60, your post is too complex. People will skim past it.
Step 3: Make it interesting with Thinking Cards
Click Thinking Cards → Choose Edge Case Hunting → Select “analyze post content” → Generate Ideas
The AI asks questions like:
- “What about people who can’t wake up early (night shift workers, parents with newborns)?”
- “What if someone’s problem isn’t time management but energy management?”
- “How does this advice change for neurodivergent people?”
Now you have a unique angle, or some more content ideas.
Step 4: Get Content Coach feedback
Click Content Coach and choose the post type, tone of voice, and what you want feedback on (Focus).
The AI reads your draft and tells you the truth.
Step 5: Fix your hook
Go to Clips → Browse hooks. Find one that fits.
Customize it.
Step 6: Preview
Click Preview → Make sure Folded is selected.
Is that hook doing its job? If not, revise until it does.
Step 7: Add an engagement question
Go to Clips → Engagement Questions:
Customize it. Questions drive comments. Comments drive reach. End posts with questions that invite responses.
Step 8: Get feedback again
Run Content Coach one more time with different settings.
See if the restructured version flows better. Make final tweaks.
Step 9: Publish with confidence
Click Mark this post as done and ready to share.
Copy it. Paste into LinkedIn. Hit Post. Or Schedule for later.
You’re not hoping it works. You tested the thinking, optimized the hook, checked readability, previewed the formatting. You KNOW it’s good.
LinkedIn tip: Your hook matters more than your content. Sad but true. The best post in the world gets zero reach if the first 140 characters don’t make people click “See more.”
Also: Controversial opinion - don’t end posts with “Agree?” or “Thoughts?” Those are overused engagement questions that get overused responses. Ask specific questions that require specific answers. “What’s the worst advice you’ve received about [topic]?” generates better discussion than “Thoughts?”
