Content Calendar
The right side of the Content Laboratory shows a calendar visualization of your content plan.
What appears on the calendar:
All posts you’ve added to calendar dates. Each post appears on its scheduled date, using the color coding from post types:
- Blue: Sales posts
- Pink: Personal posts
- Orange: Informational posts
- Yellow: Other posts
Seeing colors distributed across the calendar provides instant visual feedback on content mix and frequency.
Using the calendar:
Review content balance: Scan the week or month to see color distribution. Too much blue (all sales)? Add more pink and orange to balance. Large gaps? Need more consistent posting.
Plan strategic sequences: Place related posts across multiple days - for example, Informational posts building expertise Monday and Wednesday, Personal post building connection Friday, Sales post with offer the following Monday when trust is established.
Avoid color clustering: If all blue posts are clustered together (five sales posts in five days), spread them out across the calendar for better audience reception.
Visualize publishing frequency: Empty calendar days show posting gaps. Overfilled days might mean bunched content that should spread across more dates.
